The Fun Theory

Posted on 12 October 2009 by Roy Pessis

We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory.
The Fun Theory

9 Comments For This Post

  1. SurfGrl Says:

    Who would have thought! We should start applying this to traffic jams, elevators, subways - the sky’s the limit!!!

  2. maria Says:

    fun can obviously change behaviour for the better :-)

  3. Lakshmi Says:

    “66% more people than normal chose the stairs over the escalator” - this is an amazing fact

  4. bored Says:

    the flaw in the fun theory is the novelty aspect. That percentage (66% more) would steadily fall for regular users as the novelty wears off. New users would still more likely use it, but if the fun theory was applied to a large scale distribution, (lots of stations), the novelty will wear off faster and leave no lasting effect.

  5. Bob Says:

    Fantastic! Even for a while it’s good…

  6. Graffiti Says:

    I’m easily entertained, so I suspect the novelty wouldn’t wear off for quite a long time…

  7. Jo Says:

    It might would overall increase a little but the 66% would decrease over time as people got bored of it.

  8. m Says:

    I believe it, part of the reason I usually chose the escalator is cause it’s mildly fun :)

  9. Zeke Krahlin Says:

    Duh. Like this is such a novel concept.

    NOT.

    Where’d you earn your wit degree: at the University of Wit?

Leave a Reply


Categorized | Thinking Moment

Tags | , ,