The Fun Theory

Posted on 12 October 2009 by Roy Pessis

We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory.
The Fun Theory

Add this page to your visual bookmarks

18 Comments For This Post

  1. SurfGrl Says:

    Who would have thought! We should start applying this to traffic jams, elevators, subways - the sky’s the limit!!!

  2. maria Says:

    fun can obviously change behaviour for the better :-)

  3. Lakshmi Says:

    “66% more people than normal chose the stairs over the escalator” - this is an amazing fact

  4. bored Says:

    the flaw in the fun theory is the novelty aspect. That percentage (66% more) would steadily fall for regular users as the novelty wears off. New users would still more likely use it, but if the fun theory was applied to a large scale distribution, (lots of stations), the novelty will wear off faster and leave no lasting effect.

  5. Bob Says:

    Fantastic! Even for a while it’s good…

  6. Graffiti Says:

    I’m easily entertained, so I suspect the novelty wouldn’t wear off for quite a long time…

  7. Jo Says:

    It might would overall increase a little but the 66% would decrease over time as people got bored of it.

  8. m Says:

    I believe it, part of the reason I usually chose the escalator is cause it’s mildly fun :)

  9. Zeke Krahlin Says:

    Duh. Like this is such a novel concept.

    NOT.

    Where’d you earn your wit degree: at the University of Wit?

  10. Alex Says:

    Awesome idea, they have one of these at the science museum of minnesota, it’s really fun.

  11. KingSammers Says:

    @surfgrl — don’t tell me the skies the limit, when there’s foot-prints on the moon…

    very unique idea. i like it.

  12. Peter Says:

    Pure Genius !

  13. subWOW Says:

    I want this in my house. Actually around the neighborhood. All over. So I will walk more.

  14. Brian Kessler Says:

    Am I the only person who is waiting for the lawsuit when some idiot decides to play are particular tune that requires him to jump up and down the stairs?

  15. The Guitar Hero Says:

    All those people and not one of them played chopsticks!

  16. pjiffy Says:

    If it gets people using the stairs more often, then it’s good for them and good for the envirnoment, a win/win situation. I wonder if poster bored is related to a woman I work beside, always looking at the negative.

  17. Jack Says:

    He’s not looking at the “negative”, he’s just being a realist. The only people that would be entertained more than 3-4 times by stairs that make sounds are children.

    People will find it interesting a few times then go back to the escalator.

  18. Megsmitty Says:

    When the U.S. turns to socialized health insurance, our government will gladly fund things like this. And take away the escalators.

Leave a Reply


Categorized | Thinking Moment

Tags | , ,